From the very beginning - some 100 years ago - there was a firm recognition at Birmingham Beverage Company that quality was the indispensable ingredient.  We are committed more than ever to this principle and strive to ensure that all aspects of what we do are embodied with this spirit.  It begins with our people. It continues with the search to source beverages created by companies and individuals that meet or exceed this standard and it ends with our execution in the marketplace through each step of the DSD (Direct Store Delivery) process.  DSD guarantees that these perishable products are sourced, shipped, inspected and hand-delivered to our customers and our families in excellent condition. We aggressively maintain Quality Assurance and Days of Supply standards that are designed to keep the freshest products on the shelves of our valued customers.  Working with our world-class suppliers, we maintain communications that allow us to react to any issue that would effect the quality of our product portfolio so that our customers remain confident and ready to take delivery of our desirable and profitable portfolio of beverages.