Coors Brewing Company
Coors --- It's a name that conjures up an image of cool mountain streams, clear blue skies and all that is inspiring about the Rocky Mountain West.
It is a name associated with an uncompromising commitment to quality - A reputation that began more than 100 years ago and thrives to this day.
It is the name of an ambitious 19th century pioneer whose humble dream grew into the world's largest single-site brewery.
But more than anything else, the name Coors is one held dear in the hearts of beer lovers across the country and, increasingly, around the globe.
This is the story behind the name.