Coors Beer Portfolio

Coors Family of Brands are distributed nationally and, unless otherwise noted, are packaged in bottles, cans and kegs. Original Coors, Coors Light, Coors Extra Gold and Coors NA are available in many foreign markets and at U.S. military bases worldwide.

Original Coors: "The Rocky Mountain Legend". - Introduced in 1874 and relaunched in 1996 with a new look, improved product quality and a new image. The Last Real Beer. A premium lager with 144 calories per 12 ounce serving and 5.0% alcohol by volume.

Coors Light "The Silver Bullet" Coors' largest selling brand and the fourth best selling beer in the United States. Introduced in 1978. Also sold in Party Balls. A premium light beer with 105 calories per 12 ounce serving and 4.2% alcohol by volume.

	Coors Extra Gold: Recognized by beer experts with three major awards in the U.S. and Europe. Deeper golden color than other premium beers. Introduced in 1985 and available nationally since 1988. A premium lager with 148 calories per 12-ounce serving and 5.0 percent alcohol by volume.
	Coors NA: Premium non-alcohol brew with a real beer taste. Introduced in 1991. Available in bottles and cans. 82 calories per 12-ounce serving and less than 0.5 percent alcohol by volume
	George Killian's Irish Red Lager: Yes there really is a George Killian. Specialty/import lager brewed from a family recipe created more than 125 years ago in Enniscorthy, Ireland. Introduced in the United States in 1981 and now the country's leading specialty red beer in sales. Also packaged in cans. 162 calories per 12-ounce serving and 5.0 percent alcohol by volume.

Blue Moon Belgian White Ale: Belgian-style wheat ale spiced with coriander and orange peel. Gold medal winner at the 1995 World Beer Championships. 151 calories per 12-ounce serving and 5.0 to 5.2 percent alcohol by volume.

Herman Joseph's: Special premium beer first introduced in 1980, long before the specialty beer craze. Reintroduced in 1995 after a six-year hiatus. Available in select markets. Above-premium lager with 150 calories per 12-ounce serving and 4.8 percent alcohol by volume.

Winterfest

America's longest running, nationally available seasonal beer. Specialty/seasonal lager brewed in limited quantities for distribution during the holiday season. First introduced in 1986 in Colorado only, available nationally in 1987. Packaged in bottles and kegs. 182 calories per 12-ounce serving and 5.0 to 5.7 percent alcohol by volume.

The Keystone Family of Brands - Coors' entries in the popular-price segment. The five Keystone brands are distributed nationwide in specially lined cans to provide a quality bottled beer taste, with Keystone Light also packaged in bottles and kegs.

Keystone: Introduced in 1989. 120 calories per 12-ounce serving and 4.8 percent alcohol by volume.

Keystone Light: Introduced in 1989. 100 calories per 12-ounce serving and 4.2 percent alcohol by volume.

Keystone Ice: Introduced in 1994. 131 calories per 12-ounce serving and 5.3 percent alcohol by volume.

Zima: Clear, refreshing, lightly carbonated alcohol beverage. An alternative to traditional alcohol beverage choices. Introduced in 1992 and available nationally in 1994. Packaged in bottles and cans. 148 calories per 12-ounce serving and 4.7 percent alcohol by volume.